Beta findings

Sam interviews Jim about the early findings from the beta release and what we’ll be looking to fix and implement between now and launch, including ‘stickiness’ and to what extent we should ‘gamify’ MacGuffin. After seeing the video, Jim would like to point out that he’s working so hard on MacGuffin at the moment that he … Continue reading Beta findings

Early Press

We had a really thoughtful write-up from James Bridle in The Observer this Sunday, including this quote: “if MacGuffin does take off, mining this data for insights into human attention might be one of the smartest things any publisher has done in some time.” We haven’t really begun our press campaign yet – it’s all aimed for … Continue reading Early Press

Stone Soup

We’re readying MacGuffin for the beta-release at the end of April. The basic functionality already works nicely; now we’re implementing some of the fine-detail stuff: formatting for poetry, adding hyperlinks at the end of stories, analytics data-visualisation, adding the static pages and forum. As the technical issues recede, there remain lots of UX and wider behavioural issues that we can’t … Continue reading Stone Soup

MacGuffin at Pararchive, University of Leeds, 27/3/2015

I was at the Pararchive conference on Friday. It’s all about digital storytelling, for a range of different purposes including sociological research, archiving, oral history, and just… storytelling. They’ve built a rather nice platform called Yarn, for hosting multi-media content. It was useful to button-hole some knowledgable people about issues like copyright, content moderation, privacy, and so on. Particular props to Rebecca from the … Continue reading MacGuffin at Pararchive, University of Leeds, 27/3/2015

MacGuffin iOS Alpha Test

Some edited highlights of the MacGuffin iOS alpha test, which was done at MMU’s Digital Lab facility. The videos focus on the ‘pain points’; parts of the user-journey that some of the participants struggled with, and which flag-up the UX and UI elements we’ll need to improve. Eye-tracking: The red cross shows you where the participant is looking on screen, so … Continue reading MacGuffin iOS Alpha Test

Platform alpha test.

Here are some edited highlights of the MacGuffin platform alpha test, which was done at MMU’s Digital Lab facility. The videos focus on the ‘pain points’; parts of the user-journey that some of the participants struggled with, and which flag-up the UX elements we’ll need to improve. The eye-tracking tool is really useful. You can see it in action in the videos. The … Continue reading Platform alpha test.